About Us

Our Investment Philosophy

SahajMoney® believes in simple, goal-based investing through appropriate asset allocation, diversification, low costs, and tax efficiency. We avoid market timing, short term return chasing, and unnecessary portfolio complexity. Instead, we focus on disciplined, long-term investing aligned with your financial goals.

To be the most trusted partner, offering commission-free, transparent financial advice that empowers clients to achieve lasting financial independence and confidence in their financial decisions.

Meet Our Founder

Our Origin

Abhishek Kumar, an IIM Bangalore alumnus and SEBI Registered Investment Adviser (INA100008045), began his journey toward financial independence in 2005. After attaining financial independence, he registered with SEBI in 2017 and founded SahajMoney® to provide transparent, personalised, fixed-fee financial planning without earning commissions from financial products. Today, SahajMoney® provides goal-based financial planning across investments, retirement, insurance, tax planning, and portfolio reviews. Listed on Freefincal’s curated list of flat-fee-only financial planners in India and a member of Fee Only India.

Areas of expertise

Retirement planning
Life and health insurance
Mutual funds and asset allocation
Loans and debt
Fixed deposits and small savings schemes
Choosing a financial adviser

In the media

Quoted, interviewed or published in 722 articles and programmes across 31 publications and channels since 2016.

Quoted and interviewed in Mint, The Economic Times, Outlook Money and Business Standard, a guest on Mint's Why Not Mint Money podcast, and on CNBC-TV18's MF Corner.

His views by topic:

By publication:

Check the registration and listings

Abhishek Kumar

Founder, SahajMoney® SEBI Registered Investment Adviser · INA100008045

: Trusted by Clients Worldwide

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