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Last Update Date: 05-10-2026

Published by Outlook Money

Abhishek Kumar's role: Quoted

Abhishek Kumar cautioned investors not to rely on a brand ambassador's credibility. He advised reading product documents and costs, checking return claims with the verification agency, confirming a finfluencer's SEBI registration and avoiding trades based on chat-group tips.

The magazine piece examines SEBI's proposed Common Advertisement Code, which would treat creators with over five lakh followers as celebrities barred from endorsing specific financial products. It covers post-issuance reporting of ads, verification of return claims and possible loopholes, along with steps investors can take to protect themselves from misleading tips.