Dhurandhar Effect? Hyper-Patriotic Blockbusters Drive Surge In Co-Branded Credit Cards
Last Update Date: 06-10-2026
Published by Outlook Money
Abhishek Kumar's role: Quoted
Abhishek Kumar said moviegoers returning to cinemas are finding that co-branded card offers cut ticket and food costs, and expected demand for such cards to rise in the near term.
More of Abhishek's views on debt and loans
The article reports a surge in demand for cinema-linked co-branded credit cards as patriotic Hindi blockbusters draw crowds. It covers ticket and food offers, group bookings, how lenders design these cards and why they can lead to wider card use.
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Dhurandhar Effect? Hyper-Patriotic Blockbusters Drive Surge In Co-Branded Credit Cards