Don't let fake discounts and paid rankings distort online shopping deals
Last Update Date: 05-10-2026
Published by Business Standard
Abhishek Kumar's role: Quoted
Abhishek Kumar suggested taking bundled offers only when every item was already planned, reading the fine print on no-cost EMIs for fees and penalties, and checking that a seller is an authorised retailer.
More of Abhishek's views on money management
Ahead of the festive sales, this article explains how shoppers can spot inflated reference prices, personalised pricing and paid rankings on e-commerce platforms. It notes new consumer protection rules taking effect in January 2027 and covers price checks, no-cost EMI offers, seller checks and how to raise complaints.
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Don't let fake discounts and paid rankings distort online shopping deals