How buying gold on an app is pushing real gold prices higher
Last Update Date: 06-10-2026
Published by India Today
Abhishek Kumar's role: Quoted
Abhishek Kumar said investment flows through digital channels have become a main driver of recent price moves. He explained how physically backed products absorb metal from the market, and suggested checking that a fund is physically backed and audited.
More of Abhishek's views on money management
The article explains how investing in gold and silver via apps, ETFs and other digital platforms adds to demand for physical metal. It notes that most regulated ETFs hold real bullion, so new units require metal to be bought and stored. It also covers higher intraday volatility and steadier buying by younger investors.
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How buying gold on an app is pushing real gold prices higher