How Gen Z’s treat culture is hurting their money and mind
Last Update Date: 06-10-2026
Published by Firstpost
Abhishek Kumar's role: Quoted
Abhishek Kumar, in remarks to India Today that Firstpost cited, compared small treats to leaks that slowly empty a tank and said their cost builds up over time and can strain finances.
More of Abhishek's views on money management
This explainer looks at Gen Z's treat culture, where young people reward themselves with small purchases as a way of coping with stress. It traces the trend's rise through social media, delivery apps and pay-later options, and examines its effect on spending, savings and emotional well-being.
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How Gen Z’s treat culture is hurting their money and mind