Is social media ruining investing for Gen Z?
Last Update Date: 06-10-2026
Published by India Today
Abhishek Kumar's role: Quoted
Abhishek Kumar said unregulated finfluencers sidestep rules by dressing up recommendations as education. He cautioned that some promote products that benefit them and could lead young investors into risky choices without weighing their risk tolerance or need for liquidity.
More of Abhishek's views on money management
The article examines how Gen Z investors in India increasingly learn about money from social media influencers rather than advisers. It cites survey data on where young people get financial information, notes how little influencer content carries disclosures, and describes SEBI's steps to curb unregistered advice and promote investor education.
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Is social media ruining investing for Gen Z?